About Beth
Beth DeLaForest is the President and Founder of Aspire Insurance Group Inc., a multi-location, full-service, boutique-style independent insurance brokerage serving Minnesota, Wisconsin, Illinois, and Arizona.
Her journey in the insurance industry began in 2001 as a receptionist at a captive insurance agency. In 2010, Beth made a bold move, leaving nearly a decade of experience behind to build her own book of business from scratch—starting with zero clients—on the independent side, where she could represent multiple companies and tailor coverage to meet individual client needs.
In 2014, she took another leap of faith, purchasing the book of business she built and officially founding Aspire Insurance Group, Inc. Beth’s vision from the outset was to create a thriving, healthy company culture with freedom at its core. Aspire grew organically through word-of-mouth until 2020, when Beth successfully navigated her first acquisition, followed by a second acquisition in 2024.
Today, Aspire Insurance Group boasts a talented 11-member team, most importantly, a close-knit culture where both clients and team members are genuinely valued and cared for. Beth’s passion lies in cultivating positive company culture, embracing modern leadership, and fostering innovation, growth, and development. Over the years, she’s learned that personal growth directly influences professional success, and she enjoys encouraging others on similar paths of growth.
Beth’s entrepreneurial journey has been both extraordinary and, at times, wildly messy. She understands that success is anything but linear—while many see the outcome, few recognize the years of hard work behind it. Beth believes that hiding setbacks and failures only serves the ego, and she strives to embrace failure as an essential part of growth.
Through her experiences, Beth is committed to sharing what she’s learned, the challenges she’s overcome, and how she’s “failed forward,” with the hope that her insights will help others avoid a few missteps along the way.
Her journey in the insurance industry began in 2001 as a receptionist at a captive insurance agency. In 2010, Beth made a bold move, leaving nearly a decade of experience behind to build her own book of business from scratch—starting with zero clients—on the independent side, where she could represent multiple companies and tailor coverage to meet individual client needs.
In 2014, she took another leap of faith, purchasing the book of business she built and officially founding Aspire Insurance Group, Inc. Beth’s vision from the outset was to create a thriving, healthy company culture with freedom at its core. Aspire grew organically through word-of-mouth until 2020, when Beth successfully navigated her first acquisition, followed by a second acquisition in 2024.
Today, Aspire Insurance Group boasts a talented 11-member team, most importantly, a close-knit culture where both clients and team members are genuinely valued and cared for. Beth’s passion lies in cultivating positive company culture, embracing modern leadership, and fostering innovation, growth, and development. Over the years, she’s learned that personal growth directly influences professional success, and she enjoys encouraging others on similar paths of growth.
Beth’s entrepreneurial journey has been both extraordinary and, at times, wildly messy. She understands that success is anything but linear—while many see the outcome, few recognize the years of hard work behind it. Beth believes that hiding setbacks and failures only serves the ego, and she strives to embrace failure as an essential part of growth.
Through her experiences, Beth is committed to sharing what she’s learned, the challenges she’s overcome, and how she’s “failed forward,” with the hope that her insights will help others avoid a few missteps along the way.